CPTM by ICA™ - The economic side of integration
International professionals and their families have long been a relevant part of the German market – with their own expectations and needs. Those who understand them can tap into new customers, increase sales and strengthen their brand.
With CultureFit™, we transform existing products and services for international target groups.
We analyse how offers are perceived, work out their added value for the integration of skilled workers and design language, processes and service experiences in such a way that they are clear, culturally sensitive and effective.
With CultureFit – Product and Service Consultancy, we put the logic of CPTM into practice.
Our consulting services make existing products and services culturally compatible and transform them into effective offers for international target groups.
CultureFit is aimed at employers and organisations that want to increase their attractiveness for international specialists – from banks and energy providers to universities, local authorities and SMEs. During the consulting process, we review existing programmes, adapt them linguistically and culturally, train employees in dealing with international customers and secure the results in the long term through standards and feedback systems.
In this way, CPTM becomes a practical tool that makes diversity visible and usable in everyday life.