
Culture First – Business Follows
Is it wise to do business in Germany without understanding the culture? That was a question Savio Andrews from the VDMA India asked me recently. And it stuck with me. 💡Yes, you can do business…
INSIDE CULTURE ACADEMY
INSIDE CULTURE ACADEMY

Is it wise to do business in Germany without understanding the culture? That was a question Savio Andrews from the VDMA India asked me recently. And it stuck with me. 💡Yes, you can do business…

I was never foreign enough – and never truly German. “You came to Germany as a child, so that shouldn’t be a problem for you.” I’ve heard this sentence countless times.From teachers. From colleagues. From…

New here? Or already in the middle of the application process.You see plenty of diversity statements. In large companies, processes and forms are often structured along diversity dimensions. And yet, one thing remains unspoken. Maybe…

I never had to ask myself whether I was hired because of my difference.I was the norm. Maybe that’s why I only realized later: in German companies, diversity often works quietly.Not as a big campaign,…

New job in Germany?And wondering why learning here often feels harder than it should?You’re not alone. These are the hidden barriers many internationals face:• Your onboarding feels like “learning by doing,” with little guidance.• Feedback…

I’m not an expert. I just grew up inside this system.And because of that, I never had to think about it:My first internships, jobs, even apartments came through people I already knew. For me, that…

Selling yourself? Sounds wrong – but matters New here? Or just tired of hearing that you need to “be more confident” in interviews?You’re not alone. In many cultures, good work is supposed to speak for…

I’m convincing – because I sound familiar I’m not an expat.I don’t have a migration background. I speak plainly.I sound familiar.And in most rooms, that’s enough to be convincing. Not because I learned it.But because…

What help looks like – and why it doesn’t always feel that way Some insights stay with you. Last time, we looked at how information is shared in Germany.Formally, factually, often without much relation. Today…